Nielsen: Women make up the majority of bloggers
Summary: Most bloggers are well-educated, active in social networks, and are female, according to new research from Nielsen.
There are more than 6.7 million people in the United States publishing blogs through blogging platforms, with another 12 million maintaining blogs on social networks, according to a new report from social media intelligence firm NM Incite, a Nielsen/McKinsey company.
Naturally, this has given way to a rise in blog readership.
But what is more interesting is who is actually behind these blogs in the first place.
According to NM Incite researchers, most bloggers in the United States are actually female (one in three are mothers), well educated (seven out of ten have gone to college), and they’re active across multiple social media platforms.
Blogger, WordPress and Tumblr are three of the most common portals for consumer blogs, but Facebook is number one in the dedicated social networking category.
